February 1st—March 23rd, 2018
This exhibition is a small survey of cultural works from the collection of graphic designer Sean Wolcott, founder of design studio Rationale. Each work reflects the values and principles explored within the modernist tradition. With the advent of modernism (Post–WWI and the Russian Revolution), the graphic style shifted dramatically in shape, color, type and use of space.
Certain sans serif typefaces, such as Franklin Gothic, Monotype Grotesque, Futura, and Helvetica Neue, were all popularized for their clarity and impact. Artwork and pictures were used less frequently, in favor of communicating with strong simple shapes and geometric forms. Perhaps the most notable change was the establishment of the grid system which guided the designer’s use of space and helped convey consistency and order.
This selection of work promotes cultural events, exhibitions, festivals, performances, or are themselves pieces of cultural ephemera and experimentation.